{"id":2318,"date":"2024-12-05T12:42:55","date_gmt":"2024-12-05T11:42:55","guid":{"rendered":"https:\/\/nilsconsulting.fr\/?page_id=2318"},"modified":"2024-12-05T12:45:27","modified_gmt":"2024-12-05T11:45:27","slug":"bing-ads-page","status":"publish","type":"page","link":"https:\/\/nilsconsulting.fr\/index.php\/en\/bing-ads-page\/","title":{"rendered":"Bing Ads Page"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2318\" class=\"elementor elementor-2318\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65454bfb e-flex e-con-boxed qodef-elementor-content-no e-con e-parent\" data-id=\"65454bfb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fbaaab elementor-widget elementor-widget-image\" data-id=\"2fbaaab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/nilsconsulting.fr\/wp-content\/uploads\/2024\/12\/Image-pour-site-Bing-1024x536.png\" class=\"attachment-large size-large wp-image-2308\" alt=\"\" srcset=\"https:\/\/nilsconsulting.fr\/wp-content\/uploads\/2024\/12\/Image-pour-site-Bing-1024x536.png 1024w, https:\/\/nilsconsulting.fr\/wp-content\/uploads\/2024\/12\/Image-pour-site-Bing-300x157.png 300w, https:\/\/nilsconsulting.fr\/wp-content\/uploads\/2024\/12\/Image-pour-site-Bing-768x402.png 768w, https:\/\/nilsconsulting.fr\/wp-content\/uploads\/2024\/12\/Image-pour-site-Bing.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-697342c0 e-flex e-con-boxed qodef-elementor-content-no e-con e-parent\" data-id=\"697342c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51a9d3e4 elementor-widget elementor-widget-text-editor\" data-id=\"51a9d3e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Bing Ads<\/strong>, now called <strong>Microsoft Advertising<\/strong>, is Microsoft&#8217;s advertising platform that allows ads to be displayed on the Bing search engine, Yahoo, and AOL, as well as on a network of partner websites. It\u2019s an excellent alternative or complement to Google Ads for businesses looking to diversify their digital strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-194efa3d e-flex e-con-boxed qodef-elementor-content-no e-con e-parent\" data-id=\"194efa3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55751651 elementor-widget elementor-widget-heading\" data-id=\"55751651\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bing Ads Advantages (Microsoft Advertising)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33670ff7 e-grid e-con-boxed qodef-elementor-content-no e-con e-parent\" data-id=\"33670ff7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e8f9d93 elementor-widget elementor-widget-text-editor\" data-id=\"1e8f9d93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Precise Targeting<\/strong><br \/>Microsoft Advertising offers advanced targeting options, including keywords, geographic location, gender, age, device type, and even time of day to maximize the relevance of your ads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-370b3284 elementor-widget elementor-widget-text-editor\" data-id=\"370b3284\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Complementary Audience<\/strong><br \/>Bing Ads reaches an audience often underutilized, particularly users on PCs or older age groups. This allows you to reach a complementary audience to that of Google.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64b468ee elementor-widget elementor-widget-text-editor\" data-id=\"64b468ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Varied Ad Formats<\/strong><br \/>Like Google Ads, Bing Ads offers text ads (Search), native ads on partner sites, and Shopping ads for e-commerce products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b9ddd79 elementor-widget elementor-widget-text-editor\" data-id=\"5b9ddd79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Competitive Costs<\/strong><br \/>Generally, the cost per click (CPC) on Bing is often lower than Google Ads, making it a more cost-effective option for small businesses or tight budgets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-579c051 elementor-widget elementor-widget-text-editor\" data-id=\"579c051\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Real-Time Tracking and Optimization<\/strong><br \/>Microsoft Advertising provides detailed reporting and performance management tools, allowing for quick adjustments to maximize campaign effectiveness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a9bed9c elementor-widget elementor-widget-text-editor\" data-id=\"6a9bed9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Integration with Microsoft Ecosystems<\/strong><br \/>Bing Ads integrates with Microsoft tools like LinkedIn (for professional targeting) and platforms like Excel to simplify data management and campaign operations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Bing Ads, now called Microsoft Advertising, is Microsoft&#8217;s advertising platform that allows ads to be displayed on the Bing search engine, Yahoo, and AOL, as well as on a network of partner websites. It\u2019s an excellent alternative or complement to Google Ads for businesses looking to diversify their digital strategy. Bing Ads Advantages (Microsoft Advertising) &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/nilsconsulting.fr\/index.php\/en\/bing-ads-page\/\"> <span class=\"screen-reader-text\">Bing Ads Page<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2318","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/nilsconsulting.fr\/index.php\/wp-json\/wp\/v2\/pages\/2318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nilsconsulting.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nilsconsulting.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nilsconsulting.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nilsconsulting.fr\/index.php\/wp-json\/wp\/v2\/comments?post=2318"}],"version-history":[{"count":4,"href":"https:\/\/nilsconsulting.fr\/index.php\/wp-json\/wp\/v2\/pages\/2318\/revisions"}],"predecessor-version":[{"id":2322,"href":"https:\/\/nilsconsulting.fr\/index.php\/wp-json\/wp\/v2\/pages\/2318\/revisions\/2322"}],"wp:attachment":[{"href":"https:\/\/nilsconsulting.fr\/index.php\/wp-json\/wp\/v2\/media?parent=2318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}