{"id":2306,"date":"2024-12-05T12:40:26","date_gmt":"2024-12-05T11:40:26","guid":{"rendered":"https:\/\/nilsconsulting.fr\/?page_id=2306"},"modified":"2024-12-05T12:42:19","modified_gmt":"2024-12-05T11:42:19","slug":"elementor-2306","status":"publish","type":"page","link":"https:\/\/nilsconsulting.fr\/index.php\/elementor-2306\/","title":{"rendered":"Page Bing Ads"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2306\" class=\"elementor elementor-2306\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65454bfb e-flex e-con-boxed qodef-elementor-content-no e-con e-parent\" data-id=\"65454bfb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fbaaab elementor-widget elementor-widget-image\" data-id=\"2fbaaab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/nilsconsulting.fr\/wp-content\/uploads\/2024\/12\/Image-pour-site-Bing-1024x536.png\" class=\"attachment-large size-large wp-image-2308\" alt=\"\" srcset=\"https:\/\/nilsconsulting.fr\/wp-content\/uploads\/2024\/12\/Image-pour-site-Bing-1024x536.png 1024w, https:\/\/nilsconsulting.fr\/wp-content\/uploads\/2024\/12\/Image-pour-site-Bing-300x157.png 300w, https:\/\/nilsconsulting.fr\/wp-content\/uploads\/2024\/12\/Image-pour-site-Bing-768x402.png 768w, https:\/\/nilsconsulting.fr\/wp-content\/uploads\/2024\/12\/Image-pour-site-Bing.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-697342c0 e-flex e-con-boxed qodef-elementor-content-no e-con e-parent\" data-id=\"697342c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51a9d3e4 elementor-widget elementor-widget-text-editor\" data-id=\"51a9d3e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Bing Ads<\/strong>, d\u00e9sormais appel\u00e9 <strong>Microsoft Advertising<\/strong>, est la plateforme publicitaire de Microsoft permettant de diffuser des annonces sur le moteur de recherche Bing, Yahoo, et AOL, ainsi que sur un r\u00e9seau de sites partenaires. C\u2019est une excellente alternative ou compl\u00e9ment \u00e0 Google Ads pour les entreprises cherchant \u00e0 diversifier leur strat\u00e9gie digitale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-194efa3d e-flex e-con-boxed qodef-elementor-content-no e-con e-parent\" data-id=\"194efa3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55751651 elementor-widget elementor-widget-heading\" data-id=\"55751651\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Avantage de Bing Ads (Microsoft Advertising)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33670ff7 e-grid e-con-boxed qodef-elementor-content-no e-con e-parent\" data-id=\"33670ff7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e8f9d93 elementor-widget elementor-widget-text-editor\" data-id=\"1e8f9d93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Ciblage pr\u00e9cis<\/strong><br \/>Microsoft Advertising propose des options avanc\u00e9es de ciblage, incluant les mots-cl\u00e9s, la localisation g\u00e9ographique, le sexe, l\u2019\u00e2ge, le type d\u2019appareil, et m\u00eame les plages horaires pour maximiser la pertinence de vos annonces.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-370b3284 elementor-widget elementor-widget-text-editor\" data-id=\"370b3284\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Audience compl\u00e9mentaire<\/strong><br \/>Bing Ads atteint un public souvent sous-exploit\u00e9, notamment des utilisateurs sur PC ou des tranches d\u2019\u00e2ge plus \u00e9lev\u00e9es. Cela permet de toucher une audience compl\u00e9mentaire \u00e0 celle de Google.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64b468ee elementor-widget elementor-widget-text-editor\" data-id=\"64b468ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Formats publicitaires vari\u00e9s<\/strong><br \/>Comme Google Ads, Bing Ads propose des annonces textuelles (Search), des publicit\u00e9s natives sur des sites partenaires, et des annonces Shopping pour les produits e-commerce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b9ddd79 elementor-widget elementor-widget-text-editor\" data-id=\"5b9ddd79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Co\u00fbt comp\u00e9titif<\/strong><br \/>En g\u00e9n\u00e9ral, le co\u00fbt par clic (CPC) sur Bing est souvent inf\u00e9rieur \u00e0 celui de Google Ads, ce qui en fait une option plus \u00e9conomique pour les petites entreprises ou les budgets serr\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-579c051 elementor-widget elementor-widget-text-editor\" data-id=\"579c051\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Suivi et optimisation en temps r\u00e9el<\/strong><br \/>Microsoft Advertising offre des rapports d\u00e9taill\u00e9s et des outils de gestion des performances, permettant des ajustements rapides pour maximiser l\u2019efficacit\u00e9 des campagnes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a9bed9c elementor-widget elementor-widget-text-editor\" data-id=\"6a9bed9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Int\u00e9gration avec des \u00e9cosyst\u00e8mes Microsoft<\/strong><br \/>Bing Ads s\u2019int\u00e8gre avec des outils Microsoft comme LinkedIn (pour le ciblage professionnel), ainsi qu\u2019avec des plateformes comme Excel pour simplifier la gestion des donn\u00e9es et des campagnes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Bing Ads, d\u00e9sormais appel\u00e9 Microsoft Advertising, est la plateforme publicitaire de Microsoft permettant de diffuser des annonces sur le moteur de recherche Bing, Yahoo, et AOL, ainsi que sur un r\u00e9seau de sites partenaires. C\u2019est une excellente alternative ou compl\u00e9ment \u00e0 Google Ads pour les entreprises cherchant \u00e0 diversifier leur strat\u00e9gie digitale. Avantage de Bing &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/nilsconsulting.fr\/index.php\/elementor-2306\/\"> <span class=\"screen-reader-text\">Page Bing Ads<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2306","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/nilsconsulting.fr\/index.php\/wp-json\/wp\/v2\/pages\/2306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nilsconsulting.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nilsconsulting.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nilsconsulting.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nilsconsulting.fr\/index.php\/wp-json\/wp\/v2\/comments?post=2306"}],"version-history":[{"count":7,"href":"https:\/\/nilsconsulting.fr\/index.php\/wp-json\/wp\/v2\/pages\/2306\/revisions"}],"predecessor-version":[{"id":2317,"href":"https:\/\/nilsconsulting.fr\/index.php\/wp-json\/wp\/v2\/pages\/2306\/revisions\/2317"}],"wp:attachment":[{"href":"https:\/\/nilsconsulting.fr\/index.php\/wp-json\/wp\/v2\/media?parent=2306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}