{"id":2297,"date":"2024-12-05T12:31:35","date_gmt":"2024-12-05T11:31:35","guid":{"rendered":"https:\/\/nilsconsulting.fr\/?page_id=2297"},"modified":"2024-12-05T12:40:26","modified_gmt":"2024-12-05T11:40:26","slug":"page-google-ads","status":"publish","type":"page","link":"https:\/\/nilsconsulting.fr\/index.php\/page-google-ads\/","title":{"rendered":"Page Google Ads"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2297\" class=\"elementor elementor-2297\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ba28a e-con-full e-flex qodef-elementor-content-no e-con e-parent\" data-id=\"f3ba28a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3f1e80 elementor-widget elementor-widget-image\" data-id=\"c3f1e80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/nilsconsulting.fr\/wp-content\/uploads\/2024\/12\/Image-pour-site-Google.png\" class=\"attachment-full size-full wp-image-2299\" alt=\"\" srcset=\"https:\/\/nilsconsulting.fr\/wp-content\/uploads\/2024\/12\/Image-pour-site-Google.png 1200w, https:\/\/nilsconsulting.fr\/wp-content\/uploads\/2024\/12\/Image-pour-site-Google-300x157.png 300w, https:\/\/nilsconsulting.fr\/wp-content\/uploads\/2024\/12\/Image-pour-site-Google-1024x536.png 1024w, https:\/\/nilsconsulting.fr\/wp-content\/uploads\/2024\/12\/Image-pour-site-Google-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0ccd4c e-flex e-con-boxed qodef-elementor-content-no e-con e-parent\" data-id=\"c0ccd4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3644ba elementor-widget elementor-widget-text-editor\" data-id=\"e3644ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Google Ads<\/strong> est la plateforme publicitaire de Google permettant de diffuser des annonces sur le moteur de recherche Google, YouTube, Gmail, et un vaste r\u00e9seau de sites partenaires via Google Display Network. Elle aide les entreprises \u00e0 toucher un public pertinent en fonction des mots-cl\u00e9s recherch\u00e9s, des centres d&#8217;int\u00e9r\u00eat ou des donn\u00e9es d\u00e9mographiques. Les annonces sont adapt\u00e9es \u00e0 diff\u00e9rents objectifs, comme accro\u00eetre la visibilit\u00e9, g\u00e9n\u00e9rer du trafic vers un site ou stimuler les ventes en ligne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f314ffc e-flex e-con-boxed qodef-elementor-content-no e-con e-parent\" data-id=\"f314ffc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f5880f elementor-widget elementor-widget-heading\" data-id=\"5f5880f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Avantage de Google Ads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bae4de e-grid e-con-boxed qodef-elementor-content-no e-con e-parent\" data-id=\"3bae4de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2726917 elementor-widget elementor-widget-text-editor\" data-id=\"2726917\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Ciblage pr\u00e9cis<\/strong><br \/>Google Ads permet de cibler des utilisateurs en fonction de leurs recherches (mots-cl\u00e9s), de leur localisation g\u00e9ographique, de leur langue et m\u00eame de leurs habitudes de navigation gr\u00e2ce au Remarketing. Cela garantit de toucher les bonnes personnes au bon moment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b750c95 elementor-widget elementor-widget-text-editor\" data-id=\"b750c95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Grande port\u00e9e<\/strong><br \/>Avec Google \u00e9tant le moteur de recherche le plus utilis\u00e9 au monde, et un \u00e9cosyst\u00e8me incluant YouTube et des millions de sites partenaires, vous b\u00e9n\u00e9ficiez d\u2019une audience massive et diversifi\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-455abfa elementor-widget elementor-widget-text-editor\" data-id=\"455abfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Formats publicitaires vari\u00e9s<\/strong><br \/>Google Ads propose des formats adapt\u00e9s \u00e0 vos besoins : annonces textuelles (Search), vid\u00e9os (YouTube), display (banni\u00e8res graphiques), annonces Shopping pour les produits, et campagnes locales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62d34fb elementor-widget elementor-widget-text-editor\" data-id=\"62d34fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Suivi et optimisation en temps r\u00e9el<\/strong><br \/>La plateforme offre des outils avanc\u00e9s pour surveiller les performances, comme le taux de clics (CTR), les conversions et les impressions, permettant d\u2019ajuster vos campagnes pour un ROI optimal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4a9e6a elementor-widget elementor-widget-text-editor\" data-id=\"a4a9e6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Co\u00fbt flexible et ench\u00e8res au clic<\/strong><br \/>Avec un mod\u00e8le bas\u00e9 sur le paiement au clic (CPC), vous ne payez que lorsque quelqu&#8217;un interagit avec votre annonce. Vous pouvez \u00e9galement d\u00e9finir des budgets pr\u00e9cis, adapt\u00e9s \u00e0 vos objectifs et \u00e0 la taille de votre entreprise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a1c6e6 elementor-widget elementor-widget-text-editor\" data-id=\"9a1c6e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Synergie avec d\u2019autres outils Google<\/strong><br \/>Google Ads s\u2019int\u00e8gre parfaitement avec des outils comme Google Analytics pour analyser les performances, ou Google Merchant Center pour g\u00e9rer les annonces Shopping, offrant une vue compl\u00e8te sur vos campagnes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google Ads est la plateforme publicitaire de Google permettant de diffuser des annonces sur le moteur de recherche Google, YouTube, Gmail, et un vaste r\u00e9seau de sites partenaires via Google Display Network. Elle aide les entreprises \u00e0 toucher un public pertinent en fonction des mots-cl\u00e9s recherch\u00e9s, des centres d&#8217;int\u00e9r\u00eat ou des donn\u00e9es d\u00e9mographiques. Les annonces &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/nilsconsulting.fr\/index.php\/page-google-ads\/\"> <span class=\"screen-reader-text\">Page Google Ads<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2297","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/nilsconsulting.fr\/index.php\/wp-json\/wp\/v2\/pages\/2297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nilsconsulting.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nilsconsulting.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nilsconsulting.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nilsconsulting.fr\/index.php\/wp-json\/wp\/v2\/comments?post=2297"}],"version-history":[{"count":7,"href":"https:\/\/nilsconsulting.fr\/index.php\/wp-json\/wp\/v2\/pages\/2297\/revisions"}],"predecessor-version":[{"id":2311,"href":"https:\/\/nilsconsulting.fr\/index.php\/wp-json\/wp\/v2\/pages\/2297\/revisions\/2311"}],"wp:attachment":[{"href":"https:\/\/nilsconsulting.fr\/index.php\/wp-json\/wp\/v2\/media?parent=2297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}