Bing Ads, now called Microsoft Advertising, is Microsoft’s advertising platform that allows ads to be displayed on the Bing search engine, Yahoo, and AOL, as well as on a network of partner websites. It’s an excellent alternative or complement to Google Ads for businesses looking to diversify their digital strategy.
Bing Ads Advantages (Microsoft Advertising)
Precise Targeting
Microsoft Advertising offers advanced targeting options, including keywords, geographic location, gender, age, device type, and even time of day to maximize the relevance of your ads.
Complementary Audience
Bing Ads reaches an audience often underutilized, particularly users on PCs or older age groups. This allows you to reach a complementary audience to that of Google.
Varied Ad Formats
Like Google Ads, Bing Ads offers text ads (Search), native ads on partner sites, and Shopping ads for e-commerce products.
Competitive Costs
Generally, the cost per click (CPC) on Bing is often lower than Google Ads, making it a more cost-effective option for small businesses or tight budgets.
Real-Time Tracking and Optimization
Microsoft Advertising provides detailed reporting and performance management tools, allowing for quick adjustments to maximize campaign effectiveness.
Integration with Microsoft Ecosystems
Bing Ads integrates with Microsoft tools like LinkedIn (for professional targeting) and platforms like Excel to simplify data management and campaign operations.